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How to Advertise Your Student Property Effectively (Free Checklist)

How to Advertise Your Student Property Effectively (Free Checklist)

Finding great student tenants starts with great advertising. Whether your property is in Pretoria, Cape Town, Bloemfontein, Durban or anywhere across South Africa, the right listing can make all the difference. Students scroll fast, so your advert needs to stand out, look trustworthy, and answer their questions immediately.

Here’s how to market your student accommodation effectively and fill your rooms faster.

1. Use Platforms Students Actually Visit

Students look for accommodation where they already spend time. Make sure your listing appears on:

  • StudentAccommodation.co.za (FREE and high-traffic)

  • Facebook & Facebook Marketplace

  • WhatsApp student groups

  • TikTok & Instagram (short room videos work very well)


? 2. Take Clear, Bright Photos

Photos sell rooms. Blurry or dark images will cost you enquiries.

What to include:

  • The bedroom (full view of the bed)

  • Cupboards & desk

  • Kitchen

  • Bathroom

  • Outside areas

  • Parking (if available)

  • Security features (gates, cameras, etc.)

Pro tip: Clean the room, open curtains, turn on lights, and take horizontal photos.

? 3. Record a Short Video Walkthrough

Students LOVE video — it feels real and builds trust.

A 15–30 second clip moving from:
Entrance ? Kitchen ? Bedroom ? Bathroom
is perfect.

Upload it to:

  • WhatsApp

  • TikTok Reels

  • Facebook

  • Your website listing

? 4. Write a Clear, Trustworthy Description

Answer the questions students and parents ask most:

  • Is it single or sharing?

  • Price per month

  • Deposit

  • Distance to campus (walking/driving minutes)

  • WiFi speed

  • Electricity & water details

  • Security

  • Furnishing

  • Parking

Example:

“Single furnished room, 900m from UP. R4 200 pm, R4 200 deposit. Includes uncapped WiFi, cleaning 1x weekly, secure parking, CCTV, prepaid electricity.”

? 5. Highlight Your Property’s Best Features

Students care about:

  • Fast, stable WiFi

  • Security

  • Distance to campus

  • Laundry facilities

  • Study-friendly rooms

  • Social areas

Make these bold or put them in a quick list.

? 6. Respond Quickly

Students enquire from multiple landlords at once.

Respond within 5–15 minutes if possible — even with:

“Hi! I received your message — I’ll send details now.”

Fast replies = more viewings = faster rentals.

? 7. Encourage Reviews

Ask current tenants to leave a short review on:

  • Your Facebook page

  • WhatsApp status screenshot

  • Your website listing

Student reviews build instant trust for new applicants.

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